Susan Elkin chats to JUSTIN COOKE, CEO of Digital Theatre. Digital Theatre offers access to films of live theatre, ballet, opera and classical concerts to individual subscribers and educational institutions.
“Well of course what we do is different from live theatre but we believe we’re creating a new complementary art form,” says Justin Cooke. “We’d never try to compete with live theatre. We can’t create the buzz, for a start. Rather, we’re providing a new way of watching performed arts.”
Big Clever Learning, Cooke’s company, acquired Digital Theatre two years ago. At that point, as Digital Theatre Plus, it had been going for seven years, mainly as a means of getting filmed live theatre into schools and colleges …
Read the rest of this interview at Musical Theatre Review: http://musicaltheatrereview.com/were-providing-a-new-way-of-watching-performed-arts-interview-with-digital-theatre-ceo-justin-cooke/